Prashad has had a lot of hype.
I approach hype with a healthy amount of scepticism.
I’m good at scepticism – it’s a speciality – and the world of food is littered with things that don’t quite live up to the mark, that aren’t quite as good as they claim to be. For every stellar food experience, there are a dozen more that are passable at best, if I’m feeling very generous.
This all stems from a Gordon Ramsay TV programme a couple of years ago to find the best neighbourhood Indian, Italian, French, etc. restaurant and to whittle them down into just simply the best neighbourhood restaurant in Britain. A couple of local restaurants, Salvo’s in Leeds and Prashad, then in Bradford and now just over the border in Leeds, went ridiculously far in the competition, and were heaped with praise by Ramsay. Neither won, but both were clearly right up there.
All this media hype is matched by some more down to earth Northern truths – I simply couldn’t find anybody who had anything even remotely bad to say about Prashad. Responses were either profusely enthusiastic or non-existent through having not eaten there.
No in between at all … just either ‘haven’t been’ or completely won over.
Prashad is a slightly different take on Indian food. It’s mainly Gujarati food, and entirely vegetarian, and is that rare example where that most definitely does not equal bland, unappetising rubbish. The last vegetarian café I ate in, a diabolical place in York, put me off the idea of vegetarian restaurants for a long time, not that I dislike or even mind vegetarian food, I just think that sometimes it isn’t particularly good, or interesting.
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